Introduction to Decision-Making with Data

What will we learn?

As a product manager, one of our key responsibilities is to make decisions about the product and its direction. Data can be a powerful tool to inform these decisions by providing insights about customer behavior, market trends, and the performance of the product. By using data to inform decision-making, we can make more informed, evidence-based decisions that are more likely to lead to the success of the product. This can involve analyzing data to identify opportunities for product improvements, developing hypotheses about how changes to the product will impact its performance, and using data to measure the success of these changes. Ultimately, the purpose of using data to inform decision-making is to make better, more informed decisions that will help the product achieve its goals and succeed in the market.

Using data to make decisions also ensures consistency in our decision-making and helps us gain alignment across stakeholders. Following the data trail is a repeatable process that can enable small as well as large teams to operate in unison and make sure product initiatives across the organization are complementary.