Writing a Product One-Pager

Product strategy document

A product strategy document is a document that outlines the goals and objectives for a product, as well as the strategies and tactics that will be used to achieve those goals. This document is also sometimes referred to as a product one-pager because the goal of this document is to communicate the strategy of the product in the most concise and succinct way possible. Most organizations have their own templates for writing product strategy documents, but these documents typically include information such as the target market, competitive landscape, and the key features and benefits of the product.

To write a product strategy document for an API product, we need to consider the following elements:

• Target market: Identify the specific industries and companies that would benefit from using the API. Use market research to identify the market segments and audiences that would be the best fit for our proposed product. Use top-down, bottom-up, or theory of value strategies for calculating the Total Addressable Market (TAM).

• Competitive landscape: Analyze the existing API offerings on the market and identify how our API differentiates itself. Use the SWOT analysis method to evaluate our product’s competitive position in the market. This is also our opportunity to highlight customer pain points that are currently unaddressed by existing products.

• Value proposition: ...