Adoption Tracking and Churn Analysis
Learn about adoption metrics measuring usage and churn rate tracking customer/user attrition.
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Adoption tracking
Adoption metrics are measurements that show how much customers use or adopt a product or service. In the context of APIs, adoption metrics can help a company understand how its API is being used and how effective it is at meeting the needs of customers.
The following illustration shows the two key adoption metrics that are important to track for business stakeholders.
By keeping track of adoption metrics on a regular basis, an API company can see how its API is used and how well it works. This lets the company make smart decisions to drive growth and improve the product. We will learn more about measuring SDKs and feature adoption in the sections that follow.
Software development kit adoption
SDK adoption metrics track how often developers use an SDK from an API company to build integrations with the API. Some examples of SDK adoption metrics for APIs include:
Number of SDK downloads: This measures the number of times the SDK has been downloaded by developers. It can help an API company understand the popularity of its SDK and identify opportunities for growth.
Number of unique developers: This measures the number of unique developers who have downloaded the SDK. It can help an API company understand the reach of ...