Defining Product Metrics

Product metrics are used to figure out how well a product is doing by measuring different parts of the customer journey and comparing them to the product strategy. Product metrics enable us to identify opportunities for product development, establish a baseline, and evaluate results as we make changes to the overall product experience. To accomplish this, product metrics measure various aspects of the customer journey, including discovery, engagement, activation, acquisition, retention, and experience.

We can use the developer journey to map the steps of the developer journey to various metrics we can measure at each step as customers go through them. We can see this framework in the following illustration.

As customers discover our APIs, there are a number of discoverability-related metrics we can start to measure. As customers move from discovery to evaluation, they begin to engage with the tools we provide. We can measure the engagement rates for these tools to ...