Engagement
Get familiar with commonly used engagement metrics and their role in gauging the user’s interest in our products.
We'll cover the following...
Once our customers discover our APIs and get interested in using them, they'll likely spend more time on our developer documentation and start interacting with the tools we provide them with to help evaluate our APIs.
Customer engagement is the level at which a customer is interested in our product. Several indicators related to customer engagement can be used to assess this. By calculating customer engagement, we can get a wealth of useful insights that we can use right away. Our website, social media pages, forums, chatbots, email newsletters, blogs, videos, third-party websites, and so on can all serve as entry points for this engagement.
The following illustration shows a few metrics we can use to measure engagement across our developer experience.
In the following sections, we will learn about the average time on page, bounce rate, search keyword analysis, engagement with homegrown tools, and the Customer Engagement Score (CES) that form the customer engagement metrics.
Average time on page
The average amount of time people spend on a given page is calculated using the web analytics metric known as average time on a page. This metric tracks the average amount of time users spend on pages that don’t lead them to abandon the site. A website’s exit page is the page from which a user leaves the site. The formula for calculating the average time on a page is:
A page with 1,000 page views, 800 page exits, and 100 minutes of time spent on it has ...