Ash Maurya’s Model

Introduction to Ash Maurya’s Model that explains the life cycle of a product.

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Ash Maurya’s Model

There are several models to explain the life cycle of a product. But for this chapter and the rest of this course, Ash Maurya’s model will be referenced. Maurya speaks of three main phases in the life cycle of a product:

  1. Problem-solution fit

  2. Product-market fit

  3. Scale

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