Problem-Solution Fit
Explore how to determine if a problem is worth solving and validate potential solutions by engaging with target customers through interviews, observations, and qualitative research. This lesson guides you through the build-measure-learn cycle to discover unmet needs, differentiate wants from needs, and use key tools like Design Thinking and the Value Proposition Canvas to ensure your product addresses real market demands effectively.
At this stage, you want answers to two questions:
- Is there a problem worth solving?
- Do we have a solution for that problem?
In this phase, you will use the build-measure-learn cycle to discover who the target customer is and what their unmet needs or problems are.
In essence, you want to determine if your target customer has a problem worth solving before investing in the construction of a solution.
This course will try to answer these questions using qualitative customer observations and interview techniques.
The problem-solution fit stage is the equivalent to the Customer Discovery stage in the Steve Blank Client ...