Problem-Solution Fit

At this stage, you want answers to two questions:

• Is there a problem worth solving?
• Do we have a solution for that problem?

In this phase, you will use the build-measure-learn cycle to discover who the target customer is and what their unmet needs or problems are.

In essence, you want to determine if your target customer has a problem worth solving before investing in the construction of a solution.

This course will try to answer these questions using qualitative customer observations and interview techniques.

The problem-solution fit stage is the equivalent to the Customer Discovery stage in the Steve Blank Client Development model and the equivalent to Alex Osterwalder’s Value Proposition Design phase.