Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

At this stage, you want answers to two questions:

* Is there a problem worth solving?
* Do we have a solution for that problem?

In this phase, you will use the `build-measure-learn` cycle to discover who the target customer is and what their unmet needs or problems are.

In essence, you want to determine if your target customer has a problem worth solving before investing in the construction of a solution.

This course will try to answer these questions using qualitative customer observations and interview techniques.

The problem-solution fit stage is the equivalent to the Customer Discovery stage in the Steve Blank Client Development model and the equivalent to Alex Osterwalder’s Value Proposition Design phase.

Learn about the build-measure-learn cycle to discover who the target customer is and what their unmet needs or problems are.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

Problem-Solution Fit