Build – Measure – Learn

The Cycle

Eric Ries coined the build-measure-learn cycle in his book about Lean Startup, and like many other Lean Startup concepts, it has been widely misunderstood.

Build does not necessarily mean creating software or creating a physical product; Otherwise, you fall into the construction trap.

Building means doing the minimum necessary at the right time and in the right amount to reduce the maximum uncertainty. Depending on the life cycle stage in which you find yourself, your main risks, and the budget you have available, you will build more or less expensive experiments.