This course aims to make life easier for product owners and managers by providing practical tips and advice based on modern product management techniques.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

Time invested in the product per user per week.

Percentage of users who return in the first month.

Which of the following is an example of **innovation accounting**?

Which of the following is an example of innovation accounting?

1. Find a meaningful metric you can act on.
2. Decide a product that can  perform well in accordance to the metric. 
3. Perform experiments to improve until that metric is good enough.
4. Go to the next problem and repeat the process.

1. Decide on a current problem to solve. 
2. Find a meaningful metric you can act on.
3. Perform experiments to improve until that metric is good enough.
4. Go to the next problem and repeat the process.

1. Decide on a current problem to solve. 
2. Find a meaningful metric you can act on.
3. Perform a limited number of experiments to improve the metric.
4. Go to the next problem and repeat the process.

What are the four stages of the product metrics cycle?

What are the four stages of the product metrics cycle?

The stage of the product life cycle you are currently in.

What should you bear in mind to find the correct metric?

What should you bear in mind to find the correct metric?

Take a short quiz on the right product metrics.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

Quiz