Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

## Lean Product Management Methodology

In this course, we focused on the key practices of **Lean Product Management methodology**. Combining the traditional product management role with the modern principles and practices of Lean, Lean Startup, Strategy, Innovation, and Behavioral Economics to **enable sustained growth by continuously delivering to market products that customers love**.

## Prioritization

Lean is about doing the right thing, doing it at the right moment and in the right quantity. And to do that, you must make decisions; you must be able to say NO, and you must have the information to allow you to make the proper decision.

To prioritize work, you need to know what stage of your product's product life cycle is currently in and how much money you want to invest. In other words, what is your level of uncertainty, and how much money do you need to reduce that uncertainty and make a decision.

## Lean Analytics

The most important information you need to know is that at any given moment and based on your product strategy, your business model, and the stage in the product life cycle you are in. There are just a few metrics you should be looking at. And, a great Lean product manager knows that.

Having too many metrics or too little usually becomes a mistake. You have to change the metrics according to your business evolution.

# Lean Product Management Methodology

In this course, we focused on the key practices of **Lean Product Management methodology**. Combining the traditional product management role with the modern principles and practices of Lean, Lean Startup, Strategy, Innovation, and Behavioral Economics to **enable sustained growth by continuously delivering to market products that customers love**.

# Prioritization

Lean is about doing the right thing, doing it at the right moment and in the right quantity. And to do that, you must make decisions; you must be able to say NO, and you must have the information to allow you to make the proper decision.

To prioritize work, you need to know what stage of your product's product life cycle is currently in and how much money you want to invest. In other words, what is your level of uncertainty, and how much money do you need to reduce that uncertainty and make a decision.

# Lean Analytics

The most important information you need to know is that at any given moment and based on your product strategy, your business model, and the stage in the product life cycle you are in. There are just a few metrics you should be looking at. And, a great Lean product manager knows that.

Having too many metrics or too little usually becomes a mistake. You have to change the metrics according to your business evolution.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

The Road So Far

Lean Product Management Methodology

Prioritization

Lean Analytics