Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

## Your hypothesis

This course recommends that you take product development and innovation as a continuous process of experimentation to validate hypotheses. You will have hypotheses at different levels: strategy, business model, or functionalities.

Each experiment you perform must allow you to validate a hypothesis.

When defining your product strategy, you define a hypothesis about what market to serve and how to best use your capabilities to beat the competition. When you are setting your OKRs for the year or quarter, you are also stating a hypothesis that will have to be validated by relentless execution of your initiatives and paying close attention to the evolution of your key results.

# Your hypothesis

This course recommends that you take product development and innovation as a continuous process of experimentation to validate hypotheses. You will have hypotheses at different levels: strategy, business model, or functionalities.

Each experiment you perform must allow you to validate a hypothesis.

When defining your product strategy, you define a hypothesis about what market to serve and how to best use your capabilities to beat the competition. When you are setting your OKRs for the year or quarter, you are also stating a hypothesis that will have to be validated by relentless execution of your initiatives and paying close attention to the evolution of your key results.

Learn about the scientific methods that can be used to build the right product.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

The Scientific Method

Your hypothesis