Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

# What are vanity metrics?


**Vanity metrics** are metrics that are only good for the ego. Vanity metrics are numbers that sound impressive but do not reveal much about the underlying business.

If you have data on which you cannot act, it is a vanity metric. You should want the data to:

* Inform
* Guide 
* Help

You also should want it to improve the business model by facilitating decisions about the course of action or pivots.

Whenever you look at a metric, ask yourself one question: *"What will I do differently based on this information?"* If you cannot answer that question, you should not worry too much about that metric.

## Common vanity metrics
Typical vanity metrics are:

* Number of visits
* Number of clicks
* Number of unique visitors
* Number of followers/friends/likes
* Time on the site
* Number of pages visited
* Emails collected
* Number of downloads

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

Vanity Metrics

What are vanity metrics?