This course aims to make life easier for product owners and managers by providing practical tips and advice based on modern product management techniques.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

## The problem

> **72% of all new products do not meet their revenue goals.**

Most new products (and new companies) fail. The odds are against them. About 75% of new businesses fail, and between 40% and 90% of new products do not achieve significant adoption in the market.

On a smaller scale, the problem is the same. Most ideas do not increase value for customers or businesses. Among companies such as Microsoft, Amazon, or Netflix, the failure rate is between 50% and 70%.



There is so much room for improving those staggering statistics and even more room to improve the odds of creating successful products. But even today, the problem is that many companies make serious mistakes when building products. The solution to those mistakes is to adopt the principles and practices of `Lean Startup`.

## Five Key Mistakes
There are five key mistakes that cause huge delays in time to market and frustration. It can also waste money and human potential. And worst of all, these mistakes can support creating products that nobody wants. The five mistakes are listed below. Each mistake will be discussed in detail within the next few lessons:

1. Putting the Cart Before the Horse

2. Build – Build – Build

3. Cognitive Biases

4. Measuring the Wrong Things

5. Wishful Thinking

`Lean Startup` is the key to avoiding these mistakes and offers incredible customer experiences as quickly as possible while involving everyone in the organization.

# The problem

> **72% of all new products do not meet their revenue goals.**

# Five Key Mistakes
There are five key mistakes that cause huge delays in time to market and frustration. It can also waste money and human potential. And worst of all, these mistakes can support creating products that nobody wants. The five mistakes are listed below. Each mistake will be discussed in detail within the next few lessons:

1. Putting the Cart Before the Horse

2. Build – Build – Build

3. Cognitive Biases

4. Measuring the Wrong Things

5. Wishful Thinking

`Lean Startup` is the key to avoiding these mistakes and offers incredible customer experiences as quickly as possible while involving everyone in the organization.

Discover the five key mistakes that companies make which lead to business failure.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

The Problem and Common Mistakes

The problem

Five Key Mistakes