Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

>A business model is a story about how an organization creates, delivers, and captures value.

## The traditional approach

A sure recipe for failure is to use the traditional approach of creating a five-year business plan full of desires, expectations, and assumptions, then take it for granted and then give it to the product team for execution. This is the traditional approach and one that does not work.

## The lean approach
Using a Lean Startup approach, the business model is the underlying thread that helps you to be focused and keep your efforts aligned. Remember that you are looking for a repeatable and scalable business model. Therefore, you can model a business, but it does not define a business model or business plan.

Some teams start by creating an initial version of the business model using frameworks such as `Business Model Canvas` or `Lean Canvas`. Other teams create it later after validating the `problem-solution fit` and defined the value proposition for a specific segment of customers.



>A business model is a story about how an organization creates, delivers, and captures value.

# The traditional approach

A sure recipe for failure is to use the traditional approach of creating a five-year business plan full of desires, expectations, and assumptions, then take it for granted and then give it to the product team for execution. This is the traditional approach and one that does not work.

# The lean approach
Using a Lean Startup approach, the business model is the underlying thread that helps you to be focused and keep your efforts aligned. Remember that you are looking for a repeatable and scalable business model. Therefore, you can model a business, but it does not define a business model or business plan.

Some teams start by creating an initial version of the business model using frameworks such as `Business Model Canvas` or `Lean Canvas`. Other teams create it later after validating the `problem-solution fit` and defined the value proposition for a specific segment of customers.



An introduction to the world of business modeling.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

Introduction to Business Modeling

The traditional approach