Data-Informed and Human-Driven

Read about the characteristics of a good metric used for measuring the progress of the product.

Characteristics of a good metric

  • A good metric is comparative. You should be able to compare time periods, customer segments, or competitors.

  • A good metric is understandable. People should be able to remember it and talk about it.

  • A good metric is a ratio or a rate.

  • A good metric changes the way you behave.

The last vital question is by far the most important criterion for a good metric What will you do differently based on a change in this metric?

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