Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

# Characteristics of a good metric

* A good metric is **comparative**. You should be able to compare time periods, customer segments, or competitors.

* A good metric is **understandable**. People should be able to remember it and talk about it.

* A good metric is a **ratio or a rate**.

* A good metric **changes** the way you behave. 

The last vital question is by far the most important criterion for a good metric *What will you do differently based on a change in this metric?*

Read about the characteristics of a good metric used for measuring the progress of the product.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

Data-Informed and Human-Driven

Characteristics of a good metric