Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

# The product metrics cycle

Throughout the quest to find a business model that is sustainable, repeatable, and scalable, you will repeat the same process over and over again:

1. The current problem to solve. For example: 
   * Many order cancellations 
   * Very low retention 
   * Few daily active users
2. Find a meaningful metric you can act on.
3. Perform experiments to improve until that metric is good enough.
4. Go to the next problem and repeat the process.



# The right metric
There are hundreds of metrics you can use to improve a business model performance, but only a few that make sense at a given point in time.
To find the right metric, you need to bear in mind four aspects:

* Details of your business model

* The stage of the product life cycle you are currently in

* The problem you are trying to solve

* An analytics model

With these aspects in mind, it will be easier for you to find the right metrics to help you evolve your product and business model.



There are many possible metrics, and their importance will change depending on the circumstances. 
For example, if you are leading e-commerce in the product-market fit phase, you know that retention is the key metric, but it is a lagging indicator. You should discover the components of your product to lead your current retention level. That is, find what metrics in greater granularity you can modify to influence retention or engagement.

Discover how to find the right metric to determine the progress of the product.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

Finding the Right Metric

The product metrics cycle

The right metric