Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

# What is Lean Startup?

It is a movement that emerged in Silicon Valley in the early 21st century. *Lean Startup* tried to reduce the high failure rate of technology startups. Eric Ries coined the term that went viral. Since then, this methodology has been growing in adherents, practices, and techniques until it eventually crossed the border to big companies.

>Steve Blank defines a startup as **an organization formed to look for a repeatable and scalable business model.** 


This definition of startup best captures the essence of the `Lean Startup methodology.` Although, as you will see in this guide, the principles and practices of Lean Startup do not only apply to new companies but new products or innovations.

Analyze Steve Blank's definition in detail:

* An organization can be a group of geeks in a garage, an innovation team, or a product team within a corporation.

* It is a repeatable business model because you want to sell to many people and not just the initial group of early adopters.

* It is a scalable business model because you want to create a successful business from it. If your operating costs are too high, the technology you require is too expensive, or you use the wrong distribution channel, you will not succeed.

Learn about the movement of Lean Startup.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

Lean Startup

What is Lean Startup?