Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

An **explanation** for a problem faced by your customers. It is an unattended need of your customers or a risk of your business model or strategy that serves as the basis for initiating an investigation.

An **assumption** regarding a problem that your customers have. It is an unattended need of your customers or a risk of your business model or strategy that serves as the basis for initiating an investigation.

A **statement** regarding a problem that your customers have. It is an unattended need of your customers or a risk of your business model or strategy that serves as the basis for initiating an investigation.

A **statement** regarding the relationship between the unattended need of your customers and your business model or strategy that serves as the basis for initiating an investigation.

What is a hypothesis in the scientific method?

What is a hypothesis in the scientific method?

At least, 7% of the customers will not cancel their orders if the customers can have a chat channel to correspond with the courier to have greater transparency about the status of their order.

At most, 7% of the customers will not cancel their orders if the customers can have a chat channel to correspond with the courier to have greater transparency about the status of their order.

The cancellation rate of an order can be reduced to 7% if the customers can have a chat channel to correspond with the courier to have greater transparency about the status of their order.

Only 7% of the orders will be cancelled if the customers can have a chat channel to correspond with the courier to have greater transparency about the status of their order.

Hypothesis: We believe we **will reduce the order cancellation rate to 7%** if our **customers** can **have greater transparency about the status of their order** with **a chat channel with the courier.**

What does this hypothesis mean?

Hypothesis: We believe we will reduce the order cancellation rate to 7% if our customers can have greater transparency about the status of their order with a chat channel with the courier.
What does this hypothesis mean?

Take a short quiz before moving on to the minimum viable product.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

Quiz