Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management


It is not the purpose of this course to explain how to scale an organization, implement growth hacking, or scale operations.

The escalation phase would correspond to the last two stages of Steve Blank's client development model called `Customer Creation and Company Construction`.

Nonetheless, we would like to offer you three fundamental recommendations:

1. Before scaling, you must be able to demonstrate product-market fit.

2. Your business model is never finished. A new competitor could appear in your market, or new technology could substantially increase customer expectations. You must continue to drive incremental innovation and scan the market and trends continuously.

3. You must scale by applying the principles and practices of `Lean` and `agile`.

Obtain recommendations on how to scale an organization by using three fundamental rules.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

Scale

The three fundamental rules