Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

This thinking pattern is based on eagerness to start building without understanding what *problems to try to solve in advance*, the *problems to solve for whom*, and if there is a *market large enough to develop a profitable and lasting business*.

This is the known pattern of waterfall development, and it is also the way many so-called `agile companies` work. Basically, these companies start building **without** first understanding the problems they are trying to solve, for whom, and if there is a market big enough that is willing to pay for it.

Discover the detriment of building a product without understanding the exact problem.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

The Second Mistake

Just because you can build it