Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

## Measure the wrong things

Eric Ries coined the concept of **vanity metrics**. These are the metrics that make you feel good but are useless. In the business world, *vanity metrics* are the equivalent of an athlete measuring the size of their biceps or their percentage of body fat.

At all times, the product manager should know what the key metrics are that determine the progress and success of the product and how their experiments will affect those metrics.

>There is a key mistake made by many established companies. These companies measure the success of innovation with the same parameters that measure the normal operation of the business.

Later in the lesson on [innovation accounting](https://www.educative.io/courses/lean-product-management/innovation-accounting), this key mistake will be discussed.

# Measure the wrong things

Eric Ries coined the concept of **vanity metrics**. These are the metrics that make you feel good but are useless. In the business world, *vanity metrics* are the equivalent of an athlete measuring the size of their biceps or their percentage of body fat.

At all times, the product manager should know what the key metrics are that determine the progress and success of the product and how their experiments will affect those metrics.

>There is a key mistake made by many established companies. These companies measure the success of innovation with the same parameters that measure the normal operation of the business.

Later in the lesson on [innovation accounting](https://www.educative.io/courses/lean-product-management/innovation-accounting), this key mistake will be discussed.

Learn about vanity metrics that are not useful in determining the progress of the product.

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

The Fourth Mistake

Measure the wrong things