Gain insights into modern product management, understand common pitfalls, and learn practical techniques for product life cycles, MVPs, business modeling, and pivoting to ensure market-ready, revenue-generating products.

In this course, you will learn modern product management techniques that will allow you to bring products to the market as quickly as possible and without hassle.

You’ll start by understanding the problems and mistakes that organizations and product teams continue to create such as: scaling efforts before testing the market, building before understanding the problem, and cognitive biases in decision making.

Once you know what the mistakes are, you’ll learn how to solve them through practical examples. You’ll learn techniques around the product life cycle, conditions of an acceptable minimum viable product, business modeling, and when to kill or pivot the direction of your product. 

By the end of this course, you will have the foundations in place to bring products to the market that solve problems, generate revenue, and are built for the long haul.

Lean Product Management

A freelance developer establishes his own startup only after getting a few projects on the freelance website.

A food truck in Boston spends its budget for three months on acquiring a business license.

A personal trainer wants to start a big corporate gym that requires gym equipment to train clients.

Which of the following options best depicts the analogy of putting the cart before the horse? Select all the correct options that best depict the above analogy?

Which of the following options best depicts the analogy of putting the cart before the horse? Select all the correct options that best depict the above analogy?

Sally buys a dozen cats to start her own pet store.

James opens a resume writing agency during the pandemic.

Netflix decides to create an option to help the visually impaired by introducing a feature that narrates every scene in the picture.

Lee develops an image processing tool that helps customers visualise themselves in certain clothing items in the shop.

Which of the following is **not** an example of innovator bias?

Which of the following is not an example of innovator bias?

There is a high demand for wild animals at our local zoo. The zoo will reward well; However, acquiring wild animals can be incredibly dangerous.

Blake invests her life savings in Jack’s meat shop because her uncle told her that Jack is the best farmer in the village.

Frodo rents his biggest portion to the new palmists in town because ten years ago, a palmist was right about his biggest business deal.

Which of the following is an example of confirmation bias?

Which of the following is an example of confirmation bias?

The number of tickets sold in one day at the theatre downtown.

The number of cars sold per month at a garage.

The number of ‘likes’ on Facebook for a new type of shampoo.

Which of the following is an example of vanity metrics?

Which of the following is an example of vanity metrics?

Take a short quiz before moving to "Lean Product Management".

Getting Started

The Problem

Introduction to Lean Product Management

The Product Life Cycle

Build – Measure – Learn

The Minimum Viable Product

Business Modelling

Product Metrics

Kill, Pivot or Persevere

The End

Quiz