Kill

Introduction

Douglas W. Hubbard wrote a fantastic book entitled How to Measure Anything. In an article in the CIO magazine, he wrote:

“Even in projects with very uncertain costs, we have not found that those costs have a significant information value for the investment decision… The most important question is whether the project will be canceled. The next most important variable is the usage of the system, including how quickly the system is implemented and if some people will use it.”

Kill

You must kill an idea when you cannot achieve the problem-solution fit and the product-market fit. And despite several attempts, kill the project when it seems that you cannot scale sales significantly.