Advanced Link Building Strategies

Here are some advanced tactics we can use to earn good backlinks and raise our site’s ranking.

Guest posting

Guest posting started out as a robust technique to spread our voice, but its overuse to generate backlinks in bulk quickly turned it into a spammy tactic, scorned by Google. The famous blog by Matt Cutts, “The decay and fall of guest blogging for SEO” tells us what went wrong with the technique [50]. However, if we’re thinking guest blogging is dead, that’s far from the truth.

Matt Cutts added a paragraph to the same article that will shed some light on Google’s current stance on guest posting. A part of the paragraph reads,

"There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there.”

In light of the above statement, as long as we don’t write poor-quality guest posts on low-quality sites just to get back thousands of links, ...