On-Page Optimization for Local SEO
Explore essential on-page optimization tactics for local SEO that help improve your website's visibility in regional search results. Learn how to create detailed contact pages, optimize local landing pages, implement schema markup, add customer testimonials, and use blogging to target local keywords. This lesson equips you to enhance your local search presence and attract more nearby customers through practical SEO strategies.
When thinking of local SEO, Google My Business profile is the first thing that will come to the minds of most SEO specialists. While being listed in Google is extremely important, optimizing our website to rank high for local searches is also crucial. On-page local SEO doesn’t only help improve our ranking in the Local Pack. It also boosts our visibility in organic search results.
Here are some of the best tactics we can use on our website to improve its ranking for local searches:
Create a contact page
If we run a local business where we want customers to visit us, we should set up a detailed contact page on our website. Make sure it displays complete and correct NAP information. NAP includes Name, Address, and Phone. At the same time, also make sure that the information is up-to-date and consistent with the data we provided in our Google My Business profile and other listings. Make sure the phone number is clickable for mobile users. If our business owns multiple locations, make sure to include all these ...