On-Page Optimization for Local SEO

When thinking of local SEO, Google My Business profile is the first thing that will come to the minds of most SEO specialists. While being listed in Google is extremely important, optimizing our website to rank high for local searches is also crucial. On-page local SEO doesn’t only help improve our ranking in the Local Pack. It also boosts our visibility in organic search results.

Here are some of the best tactics we can use on our website to improve its ranking for local searches:

Create a contact page

If we run a local business where we want customers to visit us, we should set up a detailed contact page on our website. Make sure it displays complete and correct NAP information. NAP includes Name, Address, and Phone. At the same time, also make sure that the information is up-to-date and consistent with the data we provided in our Google My Business profile and other listings. Make sure the phone number is clickable for mobile users. If our business owns multiple locations, make sure to include all these ...