Keyword Research Step 2: Analyzing Keywords—Attributes

So far, we have a master list of keywords for our website. We may not use all of them. At this stage, we will sift the raw list to filter out the keywords that we can and want to rank for. There are different aspects to consider when analyzing keywords for selection. All the metrics that appear in the keyword analysis report pitch in to some extent in evaluating the worth of the keyword. The most important attributes of keywords include

1. Relevance

2. Search volume

3. Difficulty

Three determining keyword attributes

The three most important attributes that gauge the worth of a keyword include:

Relevance/search intent

Let’s take our old example where we play as an online retail store owner that sells dog supplies. A quick look at the SERP results for the keyword fruits for dog to eat will tell us that the users typing this query are looking for informational blogs on the topic. This type of keyword is categorized under informational keywords. The searchers are not, typically, looking for this query to make a purchase. Since our website is a place to buy dog supplies, this type of keyword is not relevant to us.

Instead, people searching for something ...