Social Media Best Practices For SEO

Social media marketing is a part of every big company. In many ways, our website’s popularity is linked with how well its profiles are performing on social networks. A business that’s popular on social media is highly unlikely to be ignored by Google. But what makes a business popular on social media?

Let’s look at some of the best practices to employ in our social media marketing strategy to improve our site’s SEO.

Populate profiles accurately and strategically

Don’t take social media profiles lightly. Take time to build an accurate, impressive and keyword-optimized profile. Our business name, address and phone number are the basics that we’ll include in most profiles. Google often uses the user’s geographical location to show results, which is where our company address is absolutely necessary. Also include working hours and an impressive yet realistic business description for the About Us page.

Include keywords sparingly and naturally in the business description and elsewhere throughout the profile. For example, below is a screenshot of the LinkedIn page of Educative.io.