SEO Tracking Metrics

SEO success is tracked through certain metrics related to our website’s performance. There are metrics or KPIs that collectively help us assess how well our website is doing on the web.

Metrics to measure web analytics

When measuring our site’s web analytics, there are some important data fields we should be looking at. Different web analytics tools offer a range of these metrics to look at. The names may differ slightly depending on the tool we are using.

Let’s categorize these metrics under specialized focus areas for better understanding. This categorization will also help us focus on the metrics that are more relevant to the goals of our SEO strategy.

Audience size

Audience data encompasses all the metrics that measure the size of the traffic visiting our site. These include:

Pageviews

One of the most important metrics to gauge our site’s performance is the pageviews it’s generating. Pageviews refer to the total number of times a page was loaded in a browser. A higher number of pageviews indicates that the page was visited several times.

However, the metric alone isn’t completely capable of evaluating the popularity of the page. This is because, if a single visitor reloads the page multiple times, the metric will increment at each reload. Also, if a visitor loaded a page, navigated away to another page on our website, and returned to the same page, the number of pageviews for the first page will increment.