Social Media Websites For SEO
Discover the best social media sites that can help improve a brand’s SEO so you can focus your energies on the right social media networks that can help drive traffic to your business.
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High-ranking websites often have an active presence on several social media sites at a time. Just look up a brand name on Google and we’ll find a list of business profiles they have on different platforms besides their official website. Potential buyers often visit these profiles to connect with the brand and find out more about them.
Our social media profile humanizes our brand, offering a place where we can interact with our audience in ways that’s not typically possible through our website. When working on a website’s SEO, certain social media websites offer more value than others. Social media websites that rank high in search results should be the ones we should be targeting. Naturally, top-ranking social media platforms can give the biggest boost to our site’s SEO.
Choosing the best social media for SEO
Someone researching our brand on Google will see our profiles on all the top-ranking social media platforms, so we should have an active profile on all of these sites.
At the same time, we probably need to put a bigger focus on the social networking sites where our target audience typically hangs out. An analysis of their age groups, jobs, interests, location, and other demographics will tell us where we’ll find the audience most interested in our business. For example, LinkedIn typically appeals to professionals, while Instagram and Twitter majorly attract the younger generation.
For now, let’s ...