Social Media Websites For SEO
Discover the best social media sites that can help improve a brand’s SEO so you can focus your energies on the right social media networks that can help drive traffic to your business.
We'll cover the following
High-ranking websites often have an active presence on several social media sites at a time. Just look up a brand name on Google and we’ll find a list of business profiles they have on different platforms besides their official website. Potential buyers often visit these profiles to connect with the brand and find out more about them.
Our social media profile humanizes our brand, offering a place where we can interact with our audience in ways that’s not typically possible through our website. When working on a website’s SEO, certain social media websites offer more value than others. Social media websites that rank high in search results should be the ones we should be targeting. Naturally, top-ranking social media platforms can give the biggest boost to our site’s SEO.
Choosing the best social media for SEO
Someone researching our brand on Google will see our profiles on all the top-ranking social media platforms, so we should have an active profile on all of these sites.
At the same time, we probably need to put a bigger focus on the social networking sites where our target audience typically hangs out. An analysis of their age groups, jobs, interests, location, and other demographics will tell us where we’ll find the audience most interested in our business. For example, LinkedIn typically appeals to professionals, while Instagram and Twitter majorly attract the younger generation.
For now, let’s focus on all the top-ranking social media sites since they can all positively impact our SEO.
X (formerly Twitter)
X has one of the biggest social media audiences. If our business doesn’t have a profile on X, our overall SEO is still lacking. Though X primarily discusses news and events around the world, it is also an excellent platform to share our content and promote our brand.
X is much more than an additional URL that ranks for our brand name. Google has a special partnership with X allowing the search engine to index and display Tweets in SERPs as X result packs. This SERP feature lets users scroll through the latest Tweets from the ranking Twitter account along with pictures and GIFs associated with the Tweets.
Manage your X profile regularly. Tweet often, posting engaging content each time. Add visuals to strengthen their impact.
Include links back to relevant pages on our website. Though links on X have a nofollow tag, preventing them from passing PageRank to our site’s pages, they’re still powerful in building referral traffic to our website. However, links with every Tweet, and pointing to the homepage every time may come across as spammy.
Strategic use of hashtags can help the target audience find our Tweets quickly. The likes, retweets, and comments we generate from our Tweets will help our brand grow and build traffic to our website.
Every once in a while, we can review our X performance by visiting Twitter Analytics. The report shows us our Top Tweets, engagement rates, retweets, link clicks, and other demographics that can help us revamp our Twitter activity.
Facebook is the most popular social media website in the world, with over 2.89 billion monthly active users according to Statista [57].
Semrush shows that the website gets 3.2 billion organic search traffic per month on average:
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