Keyword Research Step 1: Discovering Keywords

Keep relevancy in mind

We can start by brainstorming with a list of topics that our audience might be interested in. There are several ways to develop this preliminary list. Whichever method we may use to generate this list, remember to keep to the relevant keywords only. Simply skip any irrelevant keywords that we may encounter in the process.

For a retail business on dog supplies, relevant keywords may include:

• Buy dog supplies

• Buy dog supplies online

• Online pet shop USA

In contrast, some irrelevant keywords that we do not want in our list might be:

• Cute dog pictures

• Types of dogs

• Dogs for adoption

Techniques to find new keywords

Here are some powerful strategies to discover keywords to generate our first list. Make sure to only pick the relevant ones.

Google’s related searches

An easy way to find strong keywords is to type our topic in Google and look at the “Related Searches” section at the bottom of the page. These are the search queries of people looking for this topic on Google.