Non-Textual Content SEO

We already know that a mix of textual and non-textual content can keep visitors on a page much longer than just lots of text. Dwell time is an important ranking signal for search engines, and adding more visuals can give us just that.

While images, videos, and other types of non-text elements can help boost our site’s rankings, we’ll need to optimize them for the best outcomes. Let’s learn how to improve our websites by using SEO-friendly images and other media.

Types of non-text elements

Some of the most commonly used non-text elements include:

• Images

• Graphs

• Charts

• Screenshots

• Infographics

• Videos

• Animations

• Audio

• Interactive elements (such as quiz, calculator, games, etc.)

The above examples, along with any others that may come to your mind, can be divided into three broad categories: image, video, and audio.

Reasons to optimize non-text content

While visuals are important to SEO because they help enhance user experience on the page, is there really any need to optimize them? Optimizing multimedia on a web page aims to achieve two goals:

Context for Google

While Image Reading and Object Recognition is something Google will master in the near future [18], resulting in dramatic implications on rankings, it’s not the case today. As of now, Google still relies on ...