Web Analytics Tools

There are quite a few tools that can help us make sense of our site’s performance. They might name the metrics slightly differently, but each of these tools offers valuable data that can help us gauge whether our SEO efforts are going in the right direction or not. Here is a list of some of the most well-known tools webmasters like to use when analyzing their website’s SEO performance:

Google Analytics

Google Analytics is a tool powered by Google itself to help us understand our website traffic. It is free and gives all the important metrics, making it the primary web analytics tool for analyzing traffic by most websites. If we are not using any web analytics tool, Google Analytics is the first one we should set up and start using. Later, as our requirements grow, we can move on to other tools and use them alongside Google Analytics to capture a wider set of insights.

How to start

To start using Google Analytics, we can visit its website and sign in with our Google account. We will have to create one if we don’t already have it before we can start using the tool. Follow the steps to set up our website on the account. Once it’s done, we can start looking at the insights and optimize our SEO strategy as we go.

Insights it offers

On the homepage, we can see all the vital data about our website users, traffic channels, how our website’s popularity is changing over time, and our top pages. For a deeper look into the insights, we’ll find multiple reports under five categories on the left side of the screen.