Web Analytics Tools
Explore popular web analytics tools such as Google Analytics, Woopra, Kissmetrics, Crazy Egg, and Adobe Analytics to understand website performance, user behavior, and traffic sources. Learn how to use these tools to measure SEO success, analyze visitor journeys, and refine your SEO strategies effectively.
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There are quite a few tools that can help us make sense of our site’s performance. They might name the metrics slightly differently, but each of these tools offers valuable data that can help us gauge whether our SEO efforts are going in the right direction or not. Here is a list of some of the most well-known tools webmasters like to use when analyzing their website’s SEO performance:
Google Analytics
Google Analytics is a tool powered by Google itself to help us understand our website traffic. It is free and gives all the important metrics, making it the primary web analytics tool for analyzing traffic by most websites. If we are not using any web analytics tool, Google Analytics is the first one we should set up and start using. Later, as our requirements grow, we can move on to other tools and use them alongside Google Analytics to capture a wider set of insights.
How to start
To start using Google Analytics, we can visit its website and sign in with our Google account. We will have to create one if we don’t already ...