Web Analytics Tools
Discover the most popular web analytics tools that can help you measure the KPIs you need to look at to gauge your site’s performance and gather insights to improve your SEO strategy.
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There are quite a few tools that can help us make sense of our site’s performance. They might name the metrics slightly differently, but each of these tools offers valuable data that can help us gauge whether our SEO efforts are going in the right direction or not. Here is a list of some of the most well-known tools webmasters like to use when analyzing their website’s SEO performance:
Google Analytics
Google Analytics is a tool powered by Google itself to help us understand our website traffic. It is free and gives all the important metrics, making it the primary web analytics tool for analyzing traffic by most websites. If we are not using any web analytics tool, Google Analytics is the first one we should set up and start using. Later, as our requirements grow, we can move on to other tools and use them alongside Google Analytics to capture a wider set of insights.
How to start
To start using Google Analytics, we can ...