Claiming Your Online Business Profiles

Since we want our business to appear in search engines for relevant queries, it’s only fair to give these search engines our complete business information. Google is the go-to resource for people when searching for local businesses. This makes Google My Business profile our primary focus. Nonetheless, Bing Places is important too. Besides search engines, we can also get our business listed on Apple Maps, review platforms such as Yelp and Trip Advisor, and social media platforms such as Facebook and X.

Create a business profile on each of these resources, making sure to give the correct business name, address, contact number, website, and other data. The information should be consistent throughout our online profiles.

Furthermore, we can optimize further by adding a rich description including local keywords in moderation. Other than text, images and videos make our profiles even more attractive. Include visuals that can portray a positive, but realistic, picture of the brand so our customers know what to expect when they visit us.

Google My Business profile

As of December 2021, Google gets a whopping 85.55% of the global search traffic [61]. Our potential customers should be able to find us on Google.

Start by creating the business’s Google profile. The profile is free and easy to create. Fill out the details for the business completely and correctly. We can optimize our existing business profile or create a new one if our business is not listed yet. Next, select a category from the drop-down menu.