Target Audience

When writing content for SEO it is important to keep the profile of the user in mind. Our product may address needs for different marketing personas and the content should be tailored accordingly.

User profile

A SEO user profile refers to the demographic information and behavior patterns of internet users who are likely to search for and engage with a particular type of content or product. This information is used by marketers and SEO professionals to better understand their target audience and optimize their content and website for search engines, with the goal of improving visibility and attracting more qualified traffic to their site.

A typical SEO user profile might include details such as age, gender, location, interests, education level, income, and online behavior patterns (such as search history, social media use, and the types of websites they visit). By knowing more about their target audience, marketers can create more effective and relevant content, improve the user experience on their website, and ultimately drive more traffic and conversions.

The concept of SEO user profiles is similar to personas used by marketing teams, with the shared goal of targeting the right audience. For example, when Educative’s SEO team writes blogs or articles it is likely trying to target the following SEO user profiles:

• An individual who is interested in switching careers into tech and is looking for a place to start.

• An individual who already works in tech and is looking to switch jobs. Such an individual may be searching for interview tips, courses or salary negotiation techniques.

• An individual working in tech who wants to switch their role, e.g. from frontend to a backend engineer or from a lead engineer to a manager.

The above are just some of the user profiles that Educative would target. We can now appreciate that the content written for these personas will cater to the individual needs and expectations of the persona.

An individual fitting a particular persona can also go through the various stages of exploration before finally making a purchase. These stages are captured by the concept of a sales funnel that we talk about next.

Sales funnel

A sales funnel is a visual representation of the customer journey, from awareness of a product or service to post-purchase follow-up. The funnel is divided into two main sections:

• The top of the funnel (ToFu)

• The bottom of the funnel (BoFu).