Technical SEO to Improve Page Experience
Learn how to optimize page experience, the set of technical elements that contribute to a website's UX, including loading speed, website security, and mobile-friendliness.
Secure websites
HTTPS is a standard for most websites today. HTTP (HyperText Transfer Protocol) is an application protocol for communication between web clients and servers.
HTTPS (HyperText Transfer Protocol Secure) is a combination of HyperText Transfer Protocol and Secure Socket Layer (SSL). If the website has an SSL certificate, it will appear as the "s" that comes at the end of "https" in the URL of the website. HTTPS ensures that the data exchanged between the users and our site is confidential. Any credentials that the users enter while using our website are secure.
Point to ponder
Is HTTPS important for SEO?
Checking the website’s security status
It’s easy to check our website’s security status. When we open the website in a browser, the lock sign to the left of the address bar says it’s secure.
If we see a warning sign accompanied by the words “not secure,” the sooner we make the switch (HTTP to HTTPS) the better. Know that our audience can see the same warning we do—not a good sign for SEO!
Switching from HTTP to HTTPS
In case our website is still HTTP, it’s about time we make the switch. Though the process is not difficult, there are a few things that need to be done to make sure the website works smoothly.
Choose and install an SSL certificate: According to Google, “any modern certificate that’s accepted by modern browsers is acceptable” [35]. Most hosting providers already include free SSL certificates. We can also acquire an SSL certificate for free from ...