Content SEO Part 1: Types of SEO Content

Content SEO is a big part of our on-page SEO, and an indispensable element of our overall SEO strategy. Content strategy is all about how to structure the page to make it stand out to visitors, implement keyword research, write valuable content optimized for search intent, and much more. In short, content SEO covers all the areas aimed at creating a piece of content that ranks.

What is content SEO?

Content SEO is a technique for creating content optimized for the purpose of ranking high in search engines. We’ll often hear the term “SEO content” in the marketing world, which is essentially the noun-version of the same word. SEO content is a piece of content created to rank high in search engines.

Google takes quality content as one of the foremost ranking factors for websites. Constantly evolving search algorithms of Google aim to prioritize sources that “demonstrate expertise, authoritativeness, and trustworthiness on a given topic,” according to Google itself [14].

Types of SEO content

SEO content exists in different types. Each type is written and structured differently, based on the intent of its audience.

SEO content can fall into any of the following categories:

Landing page

Landing pages are designed specifically for PPC campaigns. These are dedicated pages where our potential customers will land after clicking on a paid ad or email. Other than paid campaigns, landing pages can also be created for SEO purposes to attract organic traffic.

For example, look at the following organic search result: