Improving Site Structure and Navigation

Explore a number of improvements you can make to improve your website’s structure and navigation as part of technical SEO, creating a website that’s easier to navigate for users and easier to crawl by search engines.

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Website architecture

Site architecture is possibly the most important element to optimize when working on our website’s technical SEO. A poor site architecture can make it difficult for search engines to crawl and index web pages. To make sure our site’s web pages are indexed by Google, we’ll need to create an SEO-optimized site structure.

Our website should not be a random set of web pages. They should ideally be organized in a simple and logical hierarchy that makes it easy for search engines to find and index all the individual web pages.

Here’s what a bad website architecture looks like:

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