Improving Site Structure and Navigation
Explore a number of improvements you can make to improve your website’s structure and navigation as part of technical SEO, creating a website that’s easier to navigate for users and easier to crawl by search engines.
We'll cover the following...
Website architecture
Site architecture is possibly the most important element to optimize when working on our website’s technical SEO. A poor site architecture can make it difficult for search engines to crawl and index web pages. To make sure our site’s web pages are indexed by Google, we’ll need to create an SEO-optimized site structure.
Our website should not be a random set of web pages. They should ideally be organized in a simple and logical hierarchy that makes it easy for search engines to find and index all the individual web pages.
Here’s what a bad website architecture looks like:
Some common problems that result from a site architecture such as the one above include:
It often results in orphan pages (with no internal links pointing to them). Orphaned pages may go unindexed, preventing them from appearing in search results.
Indexing issues are difficult to locate and fix. ...