Learn the basics to advanced strategies of SEO—keyword research, off-page, on-page and technical SEO, link building, and analytics to boost your web traffic.

The Definitive Guide on Search Engine Optimization.png

Search engine optimization (SEO) is necessary in digital marketing, web development, and online business. It is the key to improving website visibility, attracting organic traffic, and staying competitive in the digital landscape.

This course offers a comprehensive guide to SEO, from foundational concepts to advanced strategies. You’ll start with the basics of SEO, including its impact on business and the influence of emerging technologies like ChatGPT. You’ll then explore keyword research, on-page optimization techniques, and technical SEO. As you progress, you’ll learn about off-page SEO strategies, including link building and leveraging social media for SEO benefits. 

By the end of this course, you’ll have the skills to optimize websites, improve search rankings, and increase organic traffic. Whether you’re a marketer, web developer, or business owner, this course equips you with the knowledge of SEO to excel and stay ahead in the digital landscape.

A Guide to Search Engine Optimization

Familiarize yourself with the concepts of link building, which is the primary focus of off-page SEO, and see how it brings value to your overall SEO strategy. 

Basics

Keyword-Based SEO

On-Page SEO

Technical SEO

Off-Page SEO: Link Building

Off-Page SEO: Social Media

Local SEO

Tracking Success

SEO Tools

Miscelleanous

Conclusion

Appendix

Link Building Basics

Off-page SEO and link building

What is link building?