Content SEO Part 3: Keyword Optimization

Keyword optimizing the content piece is an important step of creating SEO content.

Goal of keyword optimization

Creating original content that attracts readers is the hard part. Once we’re through with that, we just need to go back and optimize it for keywords so that Google identifies and puts our piece forward for the relevant queries.

The goal is simple: use the focus keyword in some key locations to make the content more clickable, readable and relevant to what users are searching for. At the same time, it’s very important not to overuse keywords.

How not to use keywords

The following paragraph is a prime example of how not to use keywords. Observe how just overstuffed the passage is with keywords:

“Are you looking for the best dog supplies? The best dog supplies near me are available here. Find best dog food brands, best senior dog food and best young dog food for healthy canines in your family. Learn about dog supplies and older dog nutrition to offer the best food for your dog.”

How to use keywords

Weave keywords naturally into the content of the page, just enough times to tell Google and the users what the page is about. Any attempts to overuse it will set off Google’s spam filters and inflict our ranking potential.