Auditing Site for Common Problems

Duplicate content

One common battle that content developers often encounter is against duplicate content. Duplicate content is the situation where we have identical or near-identical content on multiple pages of our own site or on other sites.

Examples of duplicate content

Even when we attempt to create and upload unique content to our site’s pages, there are cases where duplicate content issues pop up unintentionally. Sometimes, our CMS creates multiple versions of the same page that appear on different URLs.

In e-commerce sites where there can be individual pages for multiple variations of the same product in different colors, for example, search engines might suspect duplicate content.

Such pages are nearly identical, apart from the slight differences, such as in the product name. There can be several different variations of the same product. This means that if there are 13 variations of a product, there ...