Local Link Building

Local link building is the process of acquiring inbound links from blogs and websites within the locality. If we have built local citations, we have already done some form of link building for our site. Most of the time, these citations will give us a link back to our website. However, keep in mind that links from directories are typically no-follow.

While nofollow links have their benefits, they don’t pass any link juice. There are multiple ways to attract do-follow links as well. Make sure to get these inbound links from relevant, authoritative sources.

Besides the general link-building strategies, there are some additional tips we can follow to get links from local sources. Inbound links from local sources build our local authority in our niche in the eyes of Google. With more links from authoritative, relevant local sources, our business is more likely to appear in relevant searches for our location.

Create and promote linkworthy local content

Here are a few common ways to acquire local inbound links:

Content creation

Create content that could be useful to the community. Include the city name and other names relevant to our target region that might be familiar to the community.

If we’re a gardener in Los Angeles, think in terms of topics that would benefit the people of Los Angeles. Creating a blog on, let’s say, ...