A Guide to Search Engine Optimization

Learn the basics to advanced strategies of SEO—keyword research, off-page, on-page and technical SEO, link building, and analytics to boost your web traffic.

Beginner

61 Lessons

Certificate of Completion

Learn the basics to advanced strategies of SEO—keyword research, off-page, on-page and technical SEO, link building, and analytics to boost your web traffic.

AI-POWERED

Explanations

AI-POWERED

Explanations

This course includes

63 Quizzes

14 Code Snippets

This course includes

63 Quizzes

14 Code Snippets

Course Overview

Search engine optimization (SEO) is necessary in digital marketing, web development, and online business. It is the key to improving website visibility, attracting organic traffic, and staying competitive in the digital landscape. This course offers a comprehensive guide to SEO, from foundational concepts to advanced strategies. You’ll start with the basics of SEO, including its impact on business and the influence of emerging technologies like ChatGPT. You’ll then explore keyword research, on-page optimiz...Show More

What You'll Learn

A solid understanding of traditional and product-led SEO, the role of SEO in business, and the impact of modern tools like ChatGPT on SEO strategies

Expertise in keyword research, application, and on-page SEO skills, including URL optimization, meta tags, and content creation strategies

Mastery of technical SEO practices to enhance site structure and user experience, effective link-building strategies, and the integration of social media into your SEO efforts

A strong foundation in local SEO tactics, such as optimizing online business profiles and customer reviews and tracking SEO success using key metrics and web analytics tools

Proficiency in using powerful SEO tools like Google Search Console, Ahrefs, and Semrush, and hands-on experience conducting thorough SEO audits and competitor analysis to refine your strategies

What You'll Learn

A solid understanding of traditional and product-led SEO, the role of SEO in business, and the impact of modern tools like ChatGPT on SEO strategies

Course Content

Basics

In this chapter, you’ll learn about fundamental SEO concepts, essential tools and approaches, Google’s role in search, and the impact of ChatGPT on SEO.

Introduction

List of Tools Used in the Course

Traditional and Product-Led SEO SEO and Business Google The Impact of ChatGPT on SEO

Keyword-Based SEO

This chapter covers keyword research steps, analysis techniques, implementation strategies, and essential research tools.

Keywords Keyword Research Keyword Research Step 1: Discovering Keywords Keyword Research Step 2: Analyzing Keywords—Attributes Keyword Research Step 2: Analyzing Keywords—Metrics Keyword Research Step 3: Using Keywords Keyword Research Tools

On-Page SEO

This chapter covers on-page SEO, including URL and meta tag optimization, content creation, keyword usage, multimedia SEO, and internal linking strategies.

On-Page SEO Basics URL Optimization: URL Structure URL Optimization Part 2: Domain Names URL Optimization Part 3: Page URLs Meta Tags Optimization Content SEO Part 1: Types of SEO Content Content SEO Part 2: How to Create SEO Content Content SEO Part 3: Keyword Optimization Non-Textual Content SEO Non-Textual Content SEO Part 2: Video and Audio Internal Linking

Technical SEO

This chapter includes site structure optimization, problem auditing, page experience improvements, and advanced technical strategies.

Technical SEO Basics Improving Site Structure and Navigation Auditing Site for Common Problems Technical SEO to Improve Page Experience Technical SEO—Additionals

Off-Page SEO: Link Building

This chapter focuses on link-building for off-page SEO, including backlink quality, best practices, strategies, and analysis techniques.

Link Building Basics What Makes a Good Backlink?Practices to Avoid in Link Building Basic Link Building Strategies Advanced Link Building Strategies Backlink Analysis

Off-Page SEO: Social Media

4 Lessons

This chapter covers the intersection of social media and SEO, including relevant platforms, best practices, and analytics for SEO improvement.

Local SEO

6 Lessons

This chapter outlines local SEO strategies, including business profile management, on-page optimization, citations, and local link building.

Tracking Success

3 Lessons

This chapter discusses SEO success tracking, including web analytics fundamentals, crucial SEO metrics, and popular analytics tools for performance measurement.

SEO Tools

6 Lessons

This chapter outlines key SEO tools, including Google Search Console, Ahrefs, Semrush, and Moz, highlighting their features and applications in SEO strategies.

Miscelleanous

4 Lessons

This chapter covers diverse SEO topics, including competitor analysis, professional networks for SEO, conducting audits, and audience targeting strategies.

Conclusion

1 Lesson

This chapter includes course outcomes, emphasizing website optimization techniques and strategies for improving search visibility, including AI-driven search.

Appendix

2 Lessons

This appendix provides a glossary of SEO terms and a list of references for extended learning and resource exploration.

Course Author

Trusted by 1.4 million developers working at companies

Anthony Walker

@_webarchitect_

Emma Bostian 🐞

@EmmaBostian

Evan Dunbar

ML Engineer

Carlos Matias La Borde

Software Developer

Souvik Kundu

Front-end Developer

Vinay Krishnaiah

Software Developer

Eric Downs

Musician/Entrepeneur

Kenan Eyvazov

DevOps Engineer

Anthony Walker

@_webarchitect_

Emma Bostian 🐞

@EmmaBostian

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