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A Guide to Search Engine Optimization

Gain insights into SEO, keyword research, on-page and technical optimization, and off-page strategies to improve website visibility, search rankings, and organic traffic in the digital landscape.

Beginner

61 Lessons

Certificate of Completion

Gain insights into SEO, keyword research, on-page and technical optimization, and off-page strategies to improve website visibility, search rankings, and organic traffic in the digital landscape.

AI-POWERED

Explanations

AI-POWERED

Explanations

This course includes

63 Quizzes

14 Code Snippets

Course Overview

What You'll Learn

Course Content

Recommendations

Course Overview

Search engine optimization (SEO) is necessary in digital marketing, web development, and online business. It is the key to improving website visibility, attracting organic traffic, and staying competitive in the digital landscape. This course offers a comprehensive guide to SEO, from foundational concepts to advanced strategies. You’ll start with the basics of SEO, including its impact on business and the influence of emerging technologies like ChatGPT. You’ll then explore keyword research, on-page optimiz...Show More

What You'll Learn

A solid understanding of traditional and product-led SEO, the role of SEO in business, and the impact of modern tools like ChatGPT on SEO strategies

Expertise in keyword research, application, and on-page SEO skills, including URL optimization, meta tags, and content creation strategies

Mastery of technical SEO practices to enhance site structure and user experience, effective link-building strategies, and the integration of social media into your SEO efforts

A strong foundation in local SEO tactics, such as optimizing online business profiles and customer reviews and tracking SEO success using key metrics and web analytics tools

Proficiency in using powerful SEO tools like Google Search Console, Ahrefs, and Semrush, and hands-on experience conducting thorough SEO audits and competitor analysis to refine your strategies

A solid understanding of traditional and product-led SEO, the role of SEO in business, and the impact of modern tools like ChatGPT on SEO strategies

Course Content

Basics

6 Lessons

Learn how to use SEO techniques, tools, and strategies to enhance online visibility.

Introduction

List of Tools Used in the Course

Traditional and Product-Led SEO

SEO and Business

Google

The Impact of ChatGPT on SEO

Keyword-Based SEO

7 Lessons

Unpack the core of keyword-based SEO strategies, including research, analysis, and effective utilization.

Keywords

Keyword Research

Keyword Research Step 1: Discovering Keywords

Keyword Research Step 2: Analyzing Keywords—Attributes

Keyword Research Step 2: Analyzing Keywords—Metrics

Keyword Research Step 3: Using Keywords

Keyword Research Tools

On-Page SEO

11 Lessons

Work your way through optimizing on-page elements like URLs, meta tags, and content for better SEO.

On-Page SEO Basics

URL Optimization: URL Structure

URL Optimization Part 2: Domain Names

URL Optimization Part 3: Page URLs

Meta Tags Optimization

Content SEO Part 1: Types of SEO Content

Content SEO Part 2: How to Create SEO Content

Content SEO Part 3: Keyword Optimization

Non-Textual Content SEO

Non-Textual Content SEO Part 2: Video and Audio

Internal Linking

Technical SEO

5 Lessons

Grasp the fundamentals of optimizing website structure, performance, and user experience for better SEO.

Technical SEO Basics

Improving Site Structure and Navigation

Auditing Site for Common Problems

Technical SEO to Improve Page Experience

Technical SEO—Additionals

Off-Page SEO: Link Building

6 Lessons

Solve problems in link building strategies, quality backlinks, and toxic link analysis.

Link Building Basics

What Makes a Good Backlink?

Practices to Avoid in Link Building

Basic Link Building Strategies

Advanced Link Building Strategies

Backlink Analysis

Off-Page SEO: Social Media

4 Lessons

Focus on social media's impact on SEO, leveraging platforms, best practices, and analytics.

Social Media and SEO

Social Media Websites For SEO

Social Media Best Practices For SEO

Social Media Analytics

Local SEO

6 Lessons

Master the steps to improve regional visibility and engagement through local SEO strategies.

Local SEO—Basics

Claiming Your Online Business Profiles

On-Page Optimization for Local SEO

Local Citations

Local Link Building

Customer Reviews and Ratings

Tracking Success

3 Lessons

Step through SEO tracking metrics, web analytics tools, and refining SEO strategies.

Web Analytics Basics

SEO Tracking Metrics

Web Analytics Tools

SEO Tools

6 Lessons

Unpack the core of powerful SEO tools essential for enhancing online visibility.

Introducing the Most Powerful SEO Tools

Google Search Console

10.

Miscelleanous

4 Lessons

Work your way through competitive analysis, social platform strategy, SEO audits, and audience understanding.

Competitors and Partners

Using LinkedIn, Quora, etc. for SEO

Audits

Target Audience

11.

Conclusion

1 Lessons

Enhance your skills in SEO fundamentals, adapt to AI trends, and boost brand visibility.

Summary

12.

Appendix

2 Lessons

Deepen your knowledge of essential SEO terms, definitions, guidelines, and best practices.

Glossary

References

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