Semrush

Semrush is one of the primary SaaS toolsets for improving our site’s online visibility. Like other SEO platforms, it offers a range of tools, each with a host of features we can exploit to improve our website’s ranking in search engines. With so many options and ways to use the platform, it’s hard to know where to start. Here’s an overview of the tools and the features that can help us make the most out of them. Although we can use these tools in any order, Semrush recommends starting with our site’s current standing on the web, giving us a better idea of where to take our SEO campaign from here [69].

Position Tracking

To know our site’s current position on the web, Semrush offers a tool called Position Tracking. Before we can start tracking our site’s ranking, we need to set up a project. Once we have set up a project, Semrush allows us to track its progress on the SERPs and social media and monitor and improve its content through eleven different tools, one of them being Position Tracking.

If we haven’t set up a project on Semrush yet, we’ll be asked to enter a domain to set up tracking when we go to Position Tracking.

If we’ve already set up a project, we can either set up a campaign or a new project on the Position Tracking page. When setting up a campaign, we can give a scope specifying whether we want to track the entire domain, a subdomain, subfolder or URL, search engine, device, and location. We can also include a business name if we want to track how well our business is doing in Google’s Local Pack, but this is optional. As the next step, we’ll give a list of keywords to track our campaign's progress for those keywords.

With this information, we can start tracking our campaign's position in SERPs. For an even better picture of where we stand, we can add competitors, up to twenty, to see how well we’re performing when compared to our competitors.

Once we’ve set up a campaign on Position Tracking, the tool will send us a daily update of our rank via email.

Position Tracking gives us access to multiple reports, each with a unique purpose.

Landscape report

The Landscape report gives us a high-level view of our target campaign’s performance. We can adjust the report for the date range and the main website, which we can set as either our own or one of the competitors we’ve added to the campaign. For the filters we have set, the report gives us some important rank-tracking metrics, including ...