Semrush

Semrush is one of the primary SaaS toolsets for improving our site’s online visibility. Like other SEO platforms, it offers a range of tools, each with a host of features we can exploit to improve our website’s ranking in search engines. With so many options and ways to use the platform, it’s hard to know where to start. Here’s an overview of the tools and the features that can help us make the most out of them. Although we can use these tools in any order, Semrush recommends starting with our site’s current standing on the web, giving us a better idea of where to take our SEO campaign from here [69].

Position Tracking

To know our site’s current position on the web, Semrush offers a tool called Position Tracking. Before we can start tracking our site’s ranking, we need to set up a project. Once we have set up a project, Semrush allows us to track its progress on the SERPs and social media and monitor and improve its content through eleven different tools, one of them being Position Tracking.

If we haven’t set up a project on Semrush yet, we’ll be asked to enter a domain to set up tracking when we go to Position Tracking.