Social Media and SEO

Social media is an integral part of our lifestyle. Its popularity has been growing steeply since its inception. As of January 2022, 58.4% of the world’s population uses at least one social media platform. On average, a person spends 2 hours and 27 minutes on social media [55].

Where social media takes such a big chunk of internet usage today, it’s almost impossible to ignore it in our digital marketing efforts. An active presence on social media can put our brand in front of a bigger audience. High-ranking websites typically have a strong social media presence. There must be a connection.

What is social media SEO?

The strong connection between social media and SEO gives rise to a new term—social media SEO. Social media SEO refers to the set of activities performed on social media to boost our website’s rank in search engines.