Audits

SEO audits are an important part of the search engine optimization process, as they help identify any issues that may be hindering a website’s performance and visibility on search engines. There are several types of SEO audits, each of which focuses on different aspects of a website’s optimization. Here are some of the different types of SEO audits:

Technical SEO audit

This type of audit focuses on the technical aspects of a website, such as its structure, coding, and architecture. The goal of a technical SEO audit is to identify any technical issues that may be impacting a website’s ranking on search engines, such as broken links, duplicate content, and slow load times.

• URL structure: Is the structure of URLs clear and organized in order to ensure both users and search engines understand the content of each page?

• Penalty analysis: Watching out for any penalties that may come about from updates to search engine algorithms.

• Backlink analysis: Review backlinks from time to time to verify if any of them may be harming rather than helping the site. Backlinks from fishy, disreputable, or spammy sites can actually be negative SEO attempts by competition.

• Indexation: Are all the pages of a website being indexed? Watch out for any pages that are not being indexed. Using Google Search Console can help uncover such pages.

• Script usage: Using scripts can sometimes hamper search engines from effectively indexing a site. Redoing parts of a website or a platform in a more crawler-friendly tech-stack can help with rankings. ...