Content SEO Part 2: How to Create SEO Content

Regardless of the type of content we are creating, there are some general rules that webmasters should follow to create SEO-friendly content.

Rule of thumb: Write for humans first. Search engines come second.

Find a topic

Picking up where we left off in the chapter, "Keyword-Based SEO," we should already have a topic for our content. Following the cluster content strategy discussed in Step 3 of Keyword Research, it seems logical to group similar keywords together. The broad keyword is the target keyword for our pillar pages, while the related long-tail keywords are the target keywords for our cluster pages. Let's look at an example:

Suppose dog food is a broad keyword with strong traffic potential. It can be the topic for a pillar page. A title around the lines, “Dog Food - All You Need To Know As A New Dog Owner” seems fitting.

At the same time, let’s be realistic. A keyword such as dog food, with high traffic, is also very competitive. Ranking for it is near to impossible.