Competitors and Partners
Learn strategies to analyze and outsmart competitors and collaborate with partners with effective affiliate marketing to promote mutual success.
Competition never ceases to exist. Even if we start something from scratch with no competitors, eventually we’ll find ourself surrounded with competitors, especially when the trade we are in is profitable. As SEO practitioners, we can learn from the competition but also have to be mindful of unscrupulous players who engage in black hat techniques to undermine search engine rankings for others.
Learning from the competition
When it comes to SEO, remember the age old proverb "keep your friend close and your enemy closer." Pay attention to the strategies employed by our competition and the rankings they hold. Here’s are some of the items we should keep our eye on with respect to our competition:
Keyword analysis
Competitor analysis can help us to understand the keywords our competitors are targeting and how they are ranking for those keywords. We can use tools like Google Keyword Planner and SEMrush to find relevant keywords and analyze the keyword landscape. This can help us to identify opportunities for optimization, target the right keywords and improve our rankings with respect to our competitors’.
Content strategy analysis
Analyze the content on our competitor’s website and see how they are using keywords and other optimization techniques. Look at the topics they are covering, the type of content they are creating, the cadence of publishing fresh content, and how they are engaging with their audience. Use this information to create better content that stands out from our competitors. ...