Customer Reviews and Ratings

Customers want to know what other customers think about our business. A survey by BrightLocal revealed that 77% of people always read reviews when looking for local businesses [65]. If several people can vouch for positive experiences with our business, potential customers will be more willing to choose our business over our competitors.

According to Google, positive reviews increase the chances of our website showing up in search results. At the same time, it also makes it more likely that a potential ...