Customer Reviews and Ratings

Customers want to know what other customers think about our business. A survey by BrightLocal revealed that 77% of people always read reviews when looking for local businesses [65]. If several people can vouch for positive experiences with our business, potential customers will be more willing to choose our business over our competitors.

According to Google, positive reviews increase the chances of our website showing up in search results. At the same time, it also makes it more likely that a potential customer will visit our business [66].

Where to get reviews

Positive reviews and ratings that customers leave on our GMB profile are a direct ranking factor for local search results. Google’s algorithms take into account the number and quality of ratings and reviews to quantify our ranking in searches. The complex algorithms identify the location and certain keywords used by reviewers to judge our reputation in the community. Correspondingly, Google will increase or decrease our visibility in search results.

Moreover, potential customers will easily find these reviews and ratings on our GMB profile, helping them make an informed buying decision.