Keywords

What is a keyword?

As users, we communicate with Google or other web search engines using words or phrases. We type-in some words in the search engine’s query box and then wait for results related to our query. The medium of communication between a search-engine and a user is words. With new technological advancements, speech also serves as a way to interact with search engines. Though human speech can also be viewed as just words in verbal form but speech can also convey tone and mood of the user which search engines may take into account. There are also other factors and signals that search engines rely on to decipher the intent of a user query such as location data, the device the query is initiated from, history of the user’s prior queries, etc., but the overwhelming and traditional input for a search engine is user-entered (or spoken) words.

A keyword is a single word or a string of words that when searched for by a user should list our website, product or app as ideally the first result or among the results in the first page.

If our product or website lists on any page after the first one, chances that users will navigate to our website are low. The further out from ...