URL Optimization Part 3: Page URLs
Learn how to optimize the URLs of individual webpages by following some important tips to create SEO-friendly URLs that can impact rankings.
Why optimize page URLs?
Similar to page titles, page URLs can inform search engines and users about the content on the page. Simple, descriptive URLs are imperative to achieving our overall SEO success.
Creating the perfect URL for SEO
Here are some best practices for generating SEO-friendly page URLs:
Make URLs readable to humans
Static URLs are hard-coded and will remain the same for each page load. In contrast, some applications, such as e-commerce stores, and community forums may use dynamic URLs to deal with the frequent changes in the website.
Webmasters often avoid using dynamic URLs since they think search engines can’t cope with them. Google itself refutes such concerns [7]. Contrary to popular belief, Googlebot is equally capable of crawling and ranking all types of URLs.
That being said, static URLs can give us an edge in terms of click-through rates because they are human-readable. Dynamic URLs, characterized by parameters like &, ? ...